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Fractional Emerging Tech in Healthcare

by Jason Dzamba - December 20, 2023

In an exclusive interview, Rob Petrosino, the Chief Innovation Officer at Fifth and Cor, opens up about his role as a fractional emerging tech executive and his pivotal role in bridging emerging technology with operational excellence in healthcare organizations.

Synthesizing Emerging Tech

Rob’s role involves understanding emerging technologies like GPT, volumetric capture, and AI to harness their potential benefits. He emphasizes the importance of synthesizing technology to drive meaningful ROI and address critical organizational pain points, often working closely with executive boards to identify and implement impactful solutions.

Navigating Technological Complexity

Rob employs analogies to simplify complex technological concepts. Drawing parallels between using various kitchen appliances to cook a meal and applying different technologies for diverse operational needs, he underscores the importance of understanding the ideal output and then leveraging technology to achieve it efficiently.

Identifying Organizational Pain Points

The interview delves into the significance of identifying organizational pain points. Rob’s unique approach includes asking a simple yet profound question—“What do you dread doing every single day?” This probing question uncovers inefficiencies, allowing organizations to pinpoint areas that hinder productivity, thereby facilitating the search for suitable technological solutions.

Volumetric Capture Studios: Transforming Telemedicine with Digital Twins

Rob sheds light on the groundbreaking advancements in volumetric capture studios. These studios create one-to-one digital twins of individuals, revolutionizing telemedicine by enabling remote doctor-patient interactions. The technology can provide prescriptive care, irrespective of the patient’s physical location.

Accessibility and Scalability in Healthcare Technology

Rob addresses the concerns about accessibility for less tech-savvy or physically challenged individuals. He outlines plans to scale down this technology, making it more accessible and user-friendly for a broader demographic, including those needing at-home care or facing physical limitations.

Insurance, Physicians, and Patient-Centric Innovation

While discussing the acceptance of these innovations by insurance and healthcare professionals, Rob highlights the primary focus: enhancing patient care, improving physician efficiency, and delivering superior prescriptive care. He emphasizes the potential for these technologies to positively impact patient outcomes, physician satisfaction, and a fairer healthcare system overall.

Charting the Future of Healthcare Innovation

In closing, Rob Petrosino’s insights underscore the transformative potential of emerging technologies in healthcare. His vision aligns with improving patient experiences, driving operational efficiency, and advancing the role of technology in delivering better and more equitable healthcare outcomes.

Through collaboration and thoughtful integration, these innovations stand poised to redefine the landscape of healthcare technology and patient care delivery.

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About Jason Dzamba

Director of Media Relations, Productivity Strategist, and Host of Inside the Bot Podcast, Jason uses a process-driven approach to help leaders optimize their actions and achieve their most important business objectives. His creative outlet is painting abstract art and producing music. He lives in Orlando, Florida, with his three kids.